What Makes A Successful Content Curator

What Makes A Successful Content Curator

1) Content Curation Should Be Personal

The beauty of Next Draft is the personal touch and context Dave Pell gives to each story. If I wanted a bunch of browsable links, I’d go to an aggregator like popurls.com or AllTop. And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along.

The personal touch creates a unique bond between curator and reader that aggregators haven’t figured out how to humanize or duplicate yet.

2) Content Curation Should Build Value

Smart brands understand that value isn’t just measured in dollars and cents. Value can also be measured in time or information. It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. 

Your customers have demands on their time and can’t possibly keep up with all the latest news in their industry. But they want to. And helping solve this problem through content curation presents a huge opportunity for brands to build a relationship with their audience.

If you can deliver a curated experience that saves your customers time in getting the information they need faster, you’re on your way to building trust and loyalty.

3) Content Curation Should Offset Promotional Content

Customers grow tired of brands ceaselessly promoting their own wares. Which is why today’s progressive brands think beyond products or features. Successful brands understand that the relationship customers have with brands today transcends the product itself. A product may initially attract you to a specific brand, but it’s what the brand offers after the purchase that will keep you around (and make you a fan). 

For example, I own one Arc’teryx jacket, but I follow them on YouTube, get their emails, and follow their feed on Twitter. Why? Because they’re not just pushing product on me. They’re pushing content and an experience that brightens my day.

I will promote your book same as my own books

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Digital Marketing / Influencer Marketing 29 Days On Average

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About This Gig

I will promote your publication – get your book listed on top PR sites  up to 1 year.
Send me your publication link, I will promote your book for up to 1 year
I do  the best service and best books PR.
Your book will appear always on top of the Press release site, curated and additional submitted to Google plus, Twitter, scoop it and linkedin.
Be assured you can not get a better service on the internet like this I offer here!
I know what I am talking about as I am also international author.

Check out my Gig Extras

• Basic Gig Quantity 1 ($5)

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